One feature that has set T-Mobile apart from its rivals is its T-Mobile Tuesdays loyalty program, which delivers weekly customer rewards via the T-Life app. In 2025, the program gave customers more than $900 worth of freebies, giveaways, and exclusive perks.
After surpassing 2.3 million users, T-Mobile notified customers in January that it would launch more offers through the program this year to celebrate its 10-year anniversary. The carrier is now reportedly adding a new freebie alongside the return of a popular perk to boost customer loyalty and engagement, following a recent uptick in customer losses.
Last week, T-Mobile shared that its MLB.TV perk is returning. It offers customers a free, full regular-season subscription to the MLB.TV app, a perk valued at $149.99.
The app allows viewers to stream out-of-market games live and on demand, and offers live radio play-by-play broadcasts for every Major League Baseball team. It also includes access to documentaries, World Series films, and up-to-date baseball news and highlights.
T-Mobile has offered this free perk annually since 2016. All qualifying customers can access it in the T-Life app from March 24 to March 30. It is set to arrive right before the MLB season officially kicks off on March 26.
T-Mobile launching new freebie for customers alongside MLB.TV offer
In addition to offering a free MLB.TV subscription, T-Mobile reportedly plans to give away free game-season hats to postpaid customers next week, The Mobile Report noted.
The hats are all black and come in four different versions. The front of each hat displays one of the following game-themed slogans: “Stadium food critic,” “Fueled by hot dogs,” “Big league energy,” or “Call me up.”
The hats appear to be high quality, featuring a small T-Mobile logo patch on the side and a premium metal adjustment piece on the back, per The Mobile Report.
Related: T-Mobile revives free perk for customers amid challenges
When the offer drops in the T-Life app on March 24 (the same day the MLB.TV perk will be made available), customers can save it when they spot it and visit a nearby T-Mobile store to pick up their free hat. Each line on a T-Mobile postpaid account can receive the offer.
T-Mobile Tuesdays deals usually sell out quickly. For example, in March last year, the carrier launched a deal offering customers a three-piece chicken tender combo from Wingstop for $0.01; however, the offer ended early due to high demand.
In May, T-Mobile also dropped an offer that let customers get $25 off any Uber Eats order of $30 or more, another deal that ended prematurely following intense demand.
Since these perks often generate strong consumer interest, once the free hat offer appears in the T-Life app, customers should act quickly to claim it.
T-Mobile faces growing challenges in keeping customers loyal
T-Mobile’s evolving T-Mobile Tuesdays loyalty program comes as it struggles to retain customers.
In the carrier’s latest earnings report, it revealed that its postpaid phone churn, the percentage of customers who canceled their service, reached 0.9% in 2025, an increase from the 0.84% churn it reported in 2024.
T-Mobile’s renewed efforts to maintain subscribers also followed price hikes for some of its older phone plans early last year, as well as later changes to its plan offerings, which frustrated some customers.
More Americans nationwide have been taking a closer look at their phone plans and are reassessing their loyalty to their carrier amid higher prices and a search for more value, according to a recent Oxio survey.
Roughly 58% of U.S. consumers in the survey said a price hike prompts them to reevaluate their phone plan, while 79% said affordability is most important to them from a wireless provider.
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Additionally, 75% have a neutral or favorable view of nontraditional phone carriers, highlighting growing consumer interest in phone plans from a mobile virtual network operator (MVNO).
“Consumers are actively evaluating plans, comparing value and reacting quickly to price increases,” said Oxio CEO Nicolas Girard in the survey release. “Switching is no longer rare, and the friction that once protected incumbents is fading. Loyalty can no longer be assumed. It must be earned and re-earned.”
T-Mobile’s increased investment in its T-Mobile Tuesdays program may very well pay off. Amid economic uncertainty, many U.S. consumers are leveraging loyalty programs to save money and are even willing to switch brands for better rewards, a recent survey from The Wise Marketer and Engage People found.
What’s driving consumers to stay loyal or switch brands:
- About 90% of U.S. consumers are willing to switch brands for better loyalty rewards.
- Pricing, loyalty incentives, and promotional deals are among the leading factors that keepconsumers loyal to a brand.
- Around 80% of consumers said exclusive member discounts encourage them to join loyalty programs, while 87% value the ability to earn rewards over time.
- Also, 86% of consumers prefer cash back or credit as a loyalty reward option, while 65% prefer discounts, promotions, and rebates, and 61% want redeemable points for goods and services.
- Nearly half (48%) said access to experiential rewards makes them less likely to consider switching to competing brands.
Source: The Wise Marketer and Engage People
Brands that fail to deliver real, immediate value through loyalty programs risk losing customers, said Len Covello, chief technology officer at Engage People, in a press release.
“Loyalty today isn’t a given — it’s something brands have to continuously earn by delivering tangible and immediate value,” said Covello. “Consumers are actively seeking rewards programs that make it easy to redeem points in ways that benefit them. When those expectations aren’t met, they move on.”
Related: AT&T drops 3 new phone plans to keep customers from switching
